With the market for mobile devices continuing to grow, it is only natural for businesses to focus more and more on attracting clients who prefer using their smartphones and tablets to connect to the Internet and do their shopping.
At first glance, it would look like M commerce is mostly addressed to whizz kids capable of developing the hippest applications everyone wants on their phones. However, this is far from being the truth. Not only digital products are sold with the help of mobile devices; real products and services are advertised, marketed and sold to customers through such means, as well. Even more, businesses are now taking advantage of the new environment to draw customers to their website and stores.
How would a restaurant or a small brick and mortar store benefit from the use of mobile commerce? Since their products and services do not seem a natural fit to sell via online, it would seem like a tricky proposition to do so. However, they can benefit from the new shopping alternatives just like any other business.
For instance, people are often consulting their smartphones to learn about the best restaurants in the area they are in at a certain moment, or to find out where they can buy certain things. This is exactly where real life businesses can step up and attract more customers.
Also, you can sell products and services using mobile Ecommerce, by offering valued discounts, coupons and codes for people who are visiting your website. Through these simple means, you can truly boost your sales, and you will see more people in a bricks and mortar store, as well.
For this, you will need to make your website mobile ready. Since the smaller screens must be accommodated, the best course of action is to appeal to the services of a company specialised in online solutions. This way, you can ensure that you will never miss a potential customer.
EstarOnline provides premium online shopping platforms and ecommerce solutions for Australasia’s leading brands like JB Hi Fi, Country Road, EziBuy, Briscoes, Rebel Sport and many others. The EstarOnline platform includes all of the tools and technologies necessary to grow sales, maintain and enhance your brand reputation online, reduce operational costs and most importantly – better serve and connect with today’s consumers.